Renowned German high-end porcelain brand selects a SAMA solution as part of its technological modernization plan for the historic “Rotbühl” factory in Selb: an investment that further strengthens the strategy and positioning of the Group, which is already a global leader
Rosenthal - a brand internationally renowned for its high-quality, superbly designed porcelain - has chosen the Lippert LG3 glazing machine. Supplied by SAMA, this machine is part of the technological upgrade plan for the Selb plant where the company manufactures its highest-added-value products for German and international markets.
Rosenthal is an iconic German porcelain brand, synonymous with consummate craftsmanship and innovative design. Founded in 1879 by Philipp Rosenthal, its story began in Erkersreuth Castle, near Selb: here, Rosenthal established a porcelain decoration workshop, quickly making the business a manufacturing operation that would lead the way by uniting art with industry.
With the LG3, Rosenthal sharpens its strategy of combining quality, tradition and innovation to create unique, first-class products. One of the hallmarks of this solution is its outstanding flexibility, perfect for managing different articles and different production lots. Compact and versatile, the LG3 has three glazing heads that let it handle different loading patterns, ensuring operational continuity even with complex production mixes.
Together with the brush system that automatically cleans the glazing supports, the vertical lifting device helps deliver optimal surface quality while ensuring the glazing process remains uniform and consistent. All the parameters can be set via the control panel, while the height-adjustable loading and unloading device improves ergonomics and streamlines workers’ tasks.
This investment sharpens Rosenthal's premium segment strategy, allowing a more effective response to new market trends. More broadly, selecting Lippert technology underscores the company’s focus on solutions of proven reliability and performance.
For SACMI, this sale has a twofold value. Firstly, it vindicates the strategy deployed by SAMA: in 2024 it acquired part of Lippert's assets, thus broadening its range to include new machines, technologies and services. Secondly, this investment strengthens the portfolio of projects and partnerships on the prestigious German market with targeted innovation that responds to real needs in a segment defined by excellence.